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W2i is currently planning our schedule of 2010 events. Check back soon for details.

RECENT EVENT: Webinar: Thursday, Feb 4, 2010 at 1pm

How to Boost Broadband Adoption?

Connected Nation, DigitalBridge Communications, Dell Computers and Lenovo join Intel to tackle broadband adoption barriers.

Learn how service providers, government and community organizations can accelerate subscriber uptake with discounted PC/broadband services bundles.

Download proceedings & presentations from this webinar >

Why it Matters to your Organization:

  1. Broadband is available to over 90% of American households, but only 63% have subscribed to a broadband service.
  2. Promoting broadband adoption to new users is a greater challenge than universal broadband deployment itself.
  3. National surveys show that key barriers to adoption are:
    • Lack of awareness of broadband benefits
    • Cost of acquiring broadband equipment and service
    • Lack of digital literacy
    • Inadequate user interfaces for the elderly and persons with disabilities

Leveraging Stimulus Plan Funding to Attract New Broadband Subscribers:

Intel has collaborated on a proposal with members of the non-profit sector and the information and communication technology industry to utilize Broadband Technology Opportunity Program (BTOP) Sustainable Broadband Adoption funding for a PC-Broadband Bundle program that reduces the key barriers to broadband adoption in low-income and other vulnerable communities.

If the NTIA approves this program, first-time computer owners will benefit from a unique PC and broadband service bundle - the result of an ambitious public-private collaboration to help consumers overcome three leading barriers to broadband adoption: broadband awareness and training, computer ownership, and service affordability.

In light of the growing emphasis given to sustainable broadband adoption by the NTIA, the RUS and the FCC, much is to be learned on how to remove these barriers.

A One-time Kick-off Information Webinar:

Leading field experts and researchers give you a complete overview of the issues and solutions.

In this 60-minute webinar, Brian Mefford, CEO of Connected Nation and Kelley Dunne, CEO of DigitalBridge Communications, will be joined by Michael Santorelli, Director of the Advanced Communications Law & Policy Institute and Lee Rainie, Director of the Pew Internet & American Life Project. They will discuss their research findings and their practical implications for the commercial deployment of broadband services to unserved, underserved and other hard-to-reach segments of the population.

Eric Greenman, Manager, Service Provider Marketing, Intel Americas, will conclude by providing an overview of the PC/Broadband Bundle program Intel has developed in cooperation with Connected Nation, DigitalBridge, Dell, Lenovo and others taking advantage of broadband stimulus funding.

Sponsor

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Who Should Participate?

  • State and local government CIOs and project champions with broadband deployment projects
  • School districts, economic development, community development organizations with a stake in broadband deployment projects
  • Municipal and cooperative utilities and telecommunications organizations broadband services executives
  • Service Provider and Rural Telecommunication executives

Download proceedings & presentations from this webinar >

Related Materials
 
Barriers to Broadband Adoption
Barriers to Broadband Adoption
A Report to the FCC by the Advanced Communications Law & Policy Institute (ACLP).

Consumer Insights to America's Broadband Challenge
Consumer Insights to America’s Broadband Challenge
Examining the who & why on those that have not yet adopted broadband.

Pew Survey
Pew Home Broadband Adoption 2009
The latest findings mark
a departure from the stagnation in home high-speed adoption rates that had prevailed in 2008.

Investing in Sustainable Broadband Adoption
Investing in Sustainable Broadband Adoption
Learn more about how Intel teams up with Connected Nation, service providers and PC manufacturers to secure stimulus funding for deeply discounted PCs and broadband for first time broadband subscribers.